Advanced Website Features for Customer Delight

Flooring Giant Elevates UX with Kentico Xperience.
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25%

rise in online sales revenue due to enhanced product discovery

20%

Increase in website traffic within first three months post-installation

40%

increase in customer inquiries and sample requests due to enhanced product discovery

Quick Solutions Overview

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Industry

Manufacturing

HQ

United States

Solution

Content Management System

Technology Used

Kentico Xperience

About the Company

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The client, a global leader in flooring manufacturing, sought to elevate their online presence by improving the user experience on their website. With a diverse range of flooring products catering to both commercial and residential sectors, including DIY customers and large-scale contractors, the client aimed to provide a seamless journey for users in discovering, visualizing, and comparing products. The project focused on implementing advanced features while ensuring integration with existing IT systems and maintaining robust data security measures.

The Challenges

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The primary challenge lay in delivering an exceptional user experience while integrating various IT systems, including Kentico Xperience CMS, Salesforce, and custom applications. Additionally, ensuring data security was paramount. The client required advanced features like the “Product Shelf” to be seamlessly integrated without compromising on performance or security. The website needed to cater to the needs of both Single and Multi-family Builder business units, offering personalized experiences while maintaining ease of navigation and sample ordering.

The Solutions

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To address the challenges, a comprehensive solution was devised:
  • Kentico Xperience CMS was chosen for content management.
  • User experience was enhanced using React Native and custom widgets.
  • Custom modules were developed for product display, search, and comparison.
  • Data integrations were established for efficient product management and order fulfillment.
  • Personalized headers/footers and single sign-on functionality were implemented to enhance user engagement and security.

The Benefits

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The implementation of advanced features resulted in several benefits:
  • Advanced Product Search: Users can efficiently browse products and apply filters, improving product discovery.
  • Product Detail: Comprehensive product information with visualizations and "View in Room" service enhances decision-making.
  • Product Comparison: User-friendly comparison feature enables side-by-side viewing, aiding in product evaluation.
  • Mobile Compatibility: Optimized for all devices ensures a consistent and user-friendly experience.
  • Immersive Content: Showcase of innovation, inspirational tools, and valuable resources enhances engagement.

What the Client Said

“The website's advanced features have significantly improved our customers' experience, empowering them to find, compare, and visualize products effortlessly.”

Deliverables

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Increased user engagement metrics, including longer session durations and reduced bounce rates.

Improved conversion rates for sample orders and product inquiries.

Positive feedback from users on the ease of navigation and the richness of product information.

Enhanced brand perception as a leader in innovative flooring solutions.

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