Kentico CMS – Leading .NET content management, enterprise marketing, and eCommerce Solution

Kentico Xperience is a versatile and powerful platform that greatly simplifies and enhances website development and content management. You benefit from a comprehensive set of CMS solutions, tools and features designed to streamline every aspect of your web development and content management process.

Efficient Content Creation and Publishing: Kentico Xperience provides a user-friendly interface that allows content creators to easily author, edit, and organize content without the need for technical expertise. With a WYSIWYG editor and a range of content types, you can create diverse and engaging content, ensuring a dynamic and attractive website.

Flexible Templating and Design: The platform offers a variety of customizable templates and layouts, allowing you to design and structure your website according to your brand’s unique identity. You can create responsive and visually appealing websites that provide a seamless experience across different devices and screen sizes.

Content Personalization: Kentico Xperience enables you to deliver personalized content and experiences to different user segments. You can tailor content based on user preferences, behavior, and demographics, enhancing user engagement and conversion rates.

Robust Digital Marketing Tools: The integrated digital marketing features of Kentico Xperience empower you to optimize your website for search engines (SEO), run effective email marketing campaigns, and track visitor analytics. This data-driven approach helps you refine your content strategy and improve user engagement over time.

E-commerce Capabilities: If you’re running an online store, Kentico Xperience offers robust e-commerce features. You can manage products, process orders, handle payments, and provide a seamless shopping experience for your customers, all within the same platform.

Easy Integration: Kentico Xperience supports integration with various third-party applications, CRMs, and marketing automation tools, enhancing your website’s functionality and capabilities. This ensures a seamless flow of data and processes across different systems.

Scalability and Security: Whether you’re managing a small website or a large enterprise-level platform, Kentico Xperience scales to meet your needs. It also prioritizes security, offering features like role-based access control and data protection to safeguard your website and sensitive information.

Kentico Xperience excels in managing complex content hierarchies and multi-language content, making it a robust solution for efficient content management across global and multilingual websites.

Hierarchical Content Structure: Kentico Xperience offers a flexible and intuitive content structure that allows you to create intricate hierarchies. Whether you’re organizing articles, products, or any other type of content, the platform enables you to establish parent-child relationships, ensuring a logical and organized presentation of your content.

Content Versioning and Workflow: With Kentico Xperience, you can manage content versions and implement customizable approval workflows. This ensures that changes to your complex content hierarchies undergo proper review before being published. You can maintain content consistency and accuracy even in multi-level hierarchies.

Multi-Language Content Management: Kentico Xperience is designed to seamlessly handle multilingual content. You can create and manage content in multiple languages within the same platform. Each language version can have its own structure and hierarchy, ensuring that your global audience receives content tailored to their language preferences.

Translation Management: The CMS platform simplifies the translation process with integrated translation management tools. You can send content for translation, track translation progress, and update translated content—all within the Kentico Xperience environment. This streamlines the process of maintaining consistent and accurate multilingual content.

Localization Support: Kentico Xperience goes beyond basic translation by allowing you to adapt content to specific cultural and regional preferences. You can customize content based on local nuances, ensuring that your website resonates effectively with diverse audiences around the world.

Global SEO and Metadata: Kentico Xperience enables you to optimize each language version of your content for search engines. You can set language-specific metadata, URLs, and keywords, enhancing your website’s visibility and search engine ranking across different regions and languages.

Content Synchronization: To ensure content consistency across different language versions, Kentico provides tools for content synchronization. You can synchronize updates and changes across hierarchies and languages, reducing the risk of discrepancies.

Kentico Xperience offers its own eCommerce features and it is also designed to seamlessly integrate with e-commerce platforms, providing a unified and streamlined experience for content management and online shopping on an e-commerce website.

Kentico Xperience offers robust integration capabilities that allow you to seamlessly connect your e-commerce platform with your content management system. This integration empowers you to achieve a harmonious blend of engaging content and efficient e-commerce functionality, enhancing the overall user experience. Here’s how:

Unified Platform: By integrating Kentico Xperience with your e-commerce platform, you can manage both your website’s content and e-commerce elements from a single, unified platform. This eliminates the need to switch between different systems and streamlines your day-to-day operations.

Content-Driven Commerce: Kentico Xperience prioritizes content-driven commerce, allowing you to create compelling product pages enriched with multimedia content, descriptions, and reviews. This content can be seamlessly integrated into your e-commerce platform, enhancing product visibility and customer engagement.

Personalized Shopping Experience: The integration enables you to leverage customer data and behavior from both content and e-commerce interactions. This holistic view empowers you to personalize the shopping experience by recommending relevant products based on browsing history and content preferences.

Efficient Content Updates: With Kentico Xperience, you can efficiently update product information, prices, and availability across your e-commerce platform and content pages. This ensures that your content remains accurate and up-to-date, enhancing the credibility and reliability of your website.

Responsive Design: Kentico Xperience supports responsive web design, ensuring that your e-commerce website provides a seamless shopping experience across various devices and screen sizes. This responsive design enhances user satisfaction and encourages conversions.

Integrated Marketing Tools: Kentico Xperience offers a suite of integrated marketing tools that can be seamlessly applied to both content and e-commerce elements. You can run targeted campaigns, track customer interactions, and analyze data to optimize your marketing efforts.

Kentico Xperience is a powerful CMS platform that excels in facilitating personalization and targeted content delivery, enabling businesses to create highly tailored and engaging experiences for different audience segments.

Audience Segmentation: Kentico Xperience allows you to define and segment your audience based on various criteria, such as demographics, behavior, preferences, and past interactions. This segmentation forms the foundation for delivering content that resonates with each specific group.

Dynamic Content: With Kentico Xperience, you can create dynamic content that adapts to the preferences of different audience segments. This means that visitors see content that is most relevant and meaningful to them, enhancing engagement and user satisfaction.

Personalized Recommendations: The CMS platform enables you to provide personalized recommendations to users based on their browsing history, purchase behavior, and content interactions. By suggesting relevant products, articles, or resources, you enhance cross-selling and upselling opportunities while enhancing the user experience.

Rule-Based Personalization: Kentico Xperience offers rule-based personalization, allowing you to define specific conditions and actions for different audience segments. For example, you can display promotional content to first-time visitors or show loyalty rewards to returning customers.

A/B Testing: To optimize personalization efforts, Kentico Xperience supports A/B testing. You can experiment with different content variations and see which ones resonate better with specific audience segments, refining your approach over time.

Content Variants: With Kentico Xperience, you can create content variants for different audience segments, languages, or regions. This ensures that your messages are culturally sensitive and contextually relevant, contributing to a more personalized experience.

Marketing Automation: Kentico Xperience integrates marketing automation tools that enable you to automate personalized interactions throughout the customer journey. You can trigger targeted emails, notifications, and content delivery based on user actions and preferences.

Data-Driven Insights: The platform provides valuable insights into audience behavior and content performance. By analyzing data and user interactions, you can fine-tune your personalization strategies and continually improve the effectiveness of your targeted content.

Kentico Xperience offers a comprehensive suite of advanced analytics and reporting features that empower businesses to closely monitor website performance, track user behavior, and extract valuable insights to optimize their online presence effectively.

Real-Time Tracking: Kentico Xperience provides real-time tracking of website visitors, enabling businesses to monitor user activity, engagement, and interactions as they happen. This immediate insight allows for quick adjustments and optimizations based on current user behavior.

Customizable Dashboards: The CMS platform offers customizable dashboards that allow businesses to create tailored views of key performance indicators (KPIs) and metrics. This flexibility enables you to focus on the specific data points that matter most to your business goals.

Conversion Tracking: Kentico Xperience enables businesses to set up and track conversion goals, such as form submissions, purchases, or downloads. This feature provides insights into user behavior and helps businesses measure the effectiveness of their calls to action.

Behavioral Analytics: With Kentico Xperience, you can analyze user behavior patterns, navigation paths, and click-through rates. This information allows you to identify popular content, understand user preferences, and optimize website navigation for improved user experience.

A/B Testing: The platform supports A/B testing, allowing businesses to experiment with different website variations and analyze their impact on user engagement and conversions. This data-driven approach helps refine content, layouts, and designs based on user preferences.

Segmentation and Targeting: Kentico Xperience offers segmentation and targeting capabilities that enable businesses to categorize users into different groups based on characteristics or behaviors. This segmentation allows for more personalized content delivery and optimized user experiences.

Heatmaps and Session Recordings: Heatmaps and session recordings provide visual representations of user interactions, highlighting areas of interest and engagement. This visual feedback helps businesses identify user preferences, pain points, and opportunities for optimization.

Content Performance Insights: Kentico Xperience allows businesses to track the performance of individual pieces of content, such as articles, pages, and products. By analyzing metrics like views, engagement, and conversions, you can refine your content strategy and create more impactful content.

Third-Party Integration: The platform supports integration with various third-party analytics and reporting tools, enabling businesses to consolidate data from multiple sources and gain a comprehensive view of their online performance.