CRM in Banking: The Urgent Imperative for Financial Institutions
Uncover the pivotal significance of CRM in the banking and financial sector. Explore its transformative impact on customer relationships and industry success.
Adobe Experience Manager (AEM) is a top-tier content management system (CMS) and Digital Experience Platform (DXP) with robust built-in features, but its implementation can be complex without the right expertise. The successful deployment of an Adobe-powered website involves intricate challenges related to technology architecture, development, infrastructure, design, and UX. To overcome these obstacles and ensure a successful rollout, meticulous planning and clear communication among all stakeholders are essential.
A flawed implementation can affect the website’s performance, stability, and upgradeability, greatly extending both your time to market and your costs overtime. Additionally, it may prevent your site from providing the complete set of features you need, adversely affecting ROI. Applications within Adobe Experience Platform provide a 431% return on investment, but only if you do it right and maximize your opportunities.
Participants also reported notable enhancements in efficiency and productivity, including:
- 47% quicker creation of new assets
- 19% boost in productivity for digital experience teams
- 27% faster content delivery
Read on to learn more.
What Does AEM Implementation Entail?
AEM implementation involves migrating CMS to AEM using specialized tools to prepare code and content. As a leading solution in content and digital management, AEM empowers users to build personalized customer experiences. After implementation, you can manage digital assets from a centralized repository, ensuring smooth enterprise operations.
Tailored for large enterprises, AEM functions as an all-encompassing CMS as well as a digital asset management solution, focused on achieving sustained business success.
6 Critical Aspects That Impact Content Management Implementation Success
Discover the essential elements that influence the success of your AEM implementation:
1. Create a detailed approach for moving to AEM
Before starting an AEM implementation, assess business challenges, define requirements, mitigate risks, create an implementation plan, and develop a phased strategy, thinking about your business goals for the next six months, year, and beyond. Plan for future goals to effectively manage multi-geography and multi-brand sites.
Be sure to include all business stakeholders in the requirement-gathering process and take their input into account. This will help you grasp the entire user journey, develop a cohesive strategy, and create a more effective solution. By addressing the varying priorities of different stakeholders, a unified approach can prevent indecision as well as confusion that might otherwise jeopardize your project.
After establishing your plan, set key KPIs to track progress towards your goals. This will enable you to leverage Adobe Content Management solution’s advanced analytics and data effectively as your project progresses.
2. Enable Seamless Knowledge Exchange
For an effective CMS solution, ensure your vendor has deep business knowledge by providing access to your internal experts, such as sales teams or product managers.
Ensure your in-house team is informed about your vendor’s work. Post-project, your internal IT team will likely handle server maintenance, while your development staff will update and create new AEM templates. Effective communication and feedback between internal as well as external teams are crucial for ongoing support and management.
3. Focus on Essential Features during an AEM Implementation
Build essential features first to quickly gather stakeholder feedback and confirm you’re on the right track. Adopting an agile approach can help prioritize key elements, with short sprints and demos ensuring continuous focus on valuable aspects and allowing stakeholders to provide real-time feedback and adjust priorities as needed.
An iterative approach prevents the development team from spending excessive time and resources on features that may not meet business needs. It also helps stakeholders grasp the system’s required capabilities and complexities, reducing the risk of misunderstandings and confusion later in the process.
4. Create Solutions with User Needs at the Core
Adobe’s content management solution excels in designing superlative web experiences, but prioritizing user experience is essential during the design-development phase. Use the solution’s responsive design features to ensure smooth content delivery across various devices.
Harness AEM’s component-focused architecture to create reusable elements for your site or app, improving development efficiency, minimizing redundancy, and maintaining consistency.
5. Assign The Right Roles to Team Members
It’s essential to staff your project with the right team members. Internal experts with legacy site knowledge can assist by prioritizing migration phases. Additionally, your AEM implementation will require roles like UX designers, AEM component developers, frontend developers, as well as quality assurance engineers. A project manager will also be key to ensuring timely delivery, setting up dashboards and reports, and tracking success.
Following the production release, DevOps engineers will be needed to manage and maintain your business website, deploy it across various environments, automate builds, and establish Continuous Integration (CI) as well as Continuous Delivery (CD) pipelines. Ensure that jobs, duties, and responsibilities are clearly outlined and communicated to the entire team.
6. Integrate with Current Systems
Adobe Experience Manager does not function independently. Successful implementations require integrating AEM with systems like CRM, e-commerce platforms, and various third-party services.
AEM offers strong integration features through APIs as well as connectors. Our AEM services can help you design and implement these integrations, ensuring smooth data flow and seamless functionality throughout your technology ecosystem.
Why Choose Us for Your Content Management Solution Needs?
In partnership with Adobe, Korcomptenz offers a team of experienced professionals with deep expertise in complex AEM implementations, ready to support the implementation and optimization of new as well as existing accounts. Our experienced Adobe content management consultants, developers, and engineers have consistently maintained our specialization status for years. We will offer strategic consulting, valuable insights into AEM features, as well as post-deployment training and maintenance.
Conclusion
A successful AEM implementation is fundamental to your digital presence. By focusing on thorough planning, content migration, user-focused design, seamless integration, and continuous support, you’ll create a strong foundation for an effective AEM journey. Reach out to us and explore the advantages of our Adobe Experience Manager services.
Share this article
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Table of Content
Explore Related Offerings
Related Content
Seven Remarkable Benefits of a CRM for the Insurance Industry
How CRM can help the Insurance industry
Benefits of Microsoft Dynamics 365 Finance and Operations
Microsoft Dynamics 365, a cloud-based application experience based on a common data model allowing Microsoft’s current CRM and ERP cloud solutions to be deployed in one cloud service with new role based subscriptions.