Top Five CMS Trends

It’s not just text, pictures and a couple of videos that create the ultimate user experience for enterprise web properties. It is all about the holistic experience across devices and channels. CMS’s deployed for enterprises must allow content administrators to push contextually sensitive information to the right user at the right time, across web, mobile, email and social media.

A headless CMS system has grown in popularity over the last few years because of the need to deliver content to multiple channels, including mobile apps. The systems separate the content presentation layer from the back-end content supply layer, enabling multiple device interfaces to request the same content simultaneously. The interfaces could be smartphones, tablet PC’s, smart watches or even IoT powered smart devices. This allows enterprises to focus more on their back-end content creation capabilities while the presentation layer becomes specific to the viewing device.

AI is becoming a mainstream obsession for enterprises rather than a futuristic accessory. The corporate website is going to be no different in this regard. A big area where AI can create a major impact for websites is the personalization of the user experience. With machine learning capabilities, visitor data can be analyzed to offer personalized experiences for every visitor. Data generated from website traffic can also be intelligently passed to a CRM or other system for further marketing automation programs. The more the personalization, the greater the love from visitors.

According to estimates, only 9% of companies provide live chat features on their website, even while those same organizations are aware of the substantial benefits. Chat support increases customer engagement and presents you with a better opportunity to convert prospects into customers. Further, chats can have various components, such as a pre-chat form, triage, and post-chat. Each of these components are extremely useful in terms of knowing your prospects better. Chats could also be analyzed with big data techniques to generate additional insights on your customers and operations. This indicates that businesses can gain advantage by deploying a chat feature.

Most enterprises overshoot their CMS budgets because they cannot clearly differentiate between software and strategy and are unable to draw a connection between the two. The web has been become so ubiquitous and CMS systems so advanced, that it’s important to step back and determine your unique needs. It’s so important that we consider it a trend to do so.