A Complete Digital Transformation Journey with Dynamics 365
One of the top-rated Italian fashion and apparel manufacturing brand has chosen Microsoft Dynamics 365 for its comprehensive digital transformation journey.
Advanced Website Features for Customer Delight
Flooring Giant Elevates UX with Kentico Xperience.
Quick Solutions Overview
About the Company
The client, a global leader in flooring manufacturing, sought to elevate their online presence by improving the user experience on their website. With a diverse range of flooring products catering to both commercial and residential sectors, including DIY customers and large-scale contractors, the client aimed to provide a seamless journey for users in discovering, visualizing, and comparing products. The project focused on implementing advanced features while ensuring integration with existing IT systems and maintaining robust data security measures.
The Challenges
The primary challenge lay in delivering an exceptional user experience while integrating various IT systems, including Kentico Xperience CMS, Salesforce, and custom applications. Additionally, ensuring data security was paramount. The client required advanced features like the “Product Shelf” to be seamlessly integrated without compromising on performance or security. The website needed to cater to the needs of both Single and Multi-family Builder business units, offering personalized experiences while maintaining ease of navigation and sample ordering.
The Solutions
To address the challenges, a comprehensive solution was devised:
- Kentico Xperience CMS was chosen for content management.
- User experience was enhanced using React Native and custom widgets.
- Custom modules were developed for product display, search, and comparison.
- Data integrations were established for efficient product management and order fulfillment.
- Personalized headers/footers and single sign-on functionality were implemented to enhance user engagement and security.
The Benefits
The implementation of advanced features resulted in several benefits:
- Advanced Product Search: Users can efficiently browse products and apply filters, improving product discovery.
- Product Detail: Comprehensive product information with visualizations and "View in Room" service enhances decision-making.
- Product Comparison: User-friendly comparison feature enables side-by-side viewing, aiding in product evaluation.
- Mobile Compatibility: Optimized for all devices ensures a consistent and user-friendly experience.
- Immersive Content: Showcase of innovation, inspirational tools, and valuable resources enhances engagement.
Deliverables
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